What type of clients do I want?
"I love the startup vibe."
How do I present myself to the world / what is the tone of my interaction with clients?
"I want people to think of me as a polished professional."
"I will adapt to each client's tone."
What do I offer my client?
Think about your value proposition. Be specialized: the clearer you are about your speciality, the easier it is to find the right clients (and for them to find you).
"I offer a complete documentation service, from tooling and project management to writing. I will remove documentation effort from your dev and support teams."
"I have a deep understanding of education and learning. I specialize in producing tutorials and e-learning materials. I will help your customers get the most out of your product."
What tools do I specialize in?
"I am an expert in MadCap Flare."
What is my elevator pitch?
This is two to three sentences summarising your business specialities, value proposition and and identity.
"I'm a technical writer for software products. I reduce support load and increase customer loyalty by helping them use your product."
"I run a women in tech blog and offer freelance writing services for tech companies. I focus on industry trends, SaaS and HR. I help my clients acquire new customers through content marketing."